Tool · Analytics

Decide with the data your lending already produces.

From the first application to the last payment: where applicants drop off, why loans are declined, how your loan book is performing and how healthy your finances are. One place for your commercial, risk and finance teams.

Why it matters

01

The richest data goes unused.

Onboarding and credit analysis record everything, and nobody looks at it once the decision is made.

02

Finance works from spreadsheets.

The loan book and the numbers that matter to the board are rebuilt by hand every month.

03

Decisions don't learn.

Nobody connects how a loan was approved with how it was paid.

What it does

The application funnel

Applications started and completed, drop-off and time spent at each step, by channel and product.

01 / 06
backoffice.yourbrand.com/analytics/funnel
ChannelAllAppWebsiteWhatsAppProductPersonal loan
StepApplicantsLeft hereMedian time
Started10,000——
Details8,40016%2m 10s
Documents5,20038%6m 40s
Identity4,70010%1m 30s
Complete4,3009%0m 40s

Biggest dropDocuments, by channel: App 31% · Website 44% · WhatsApp 36%

Approval rate61%of decided applications
Time to decision3h 40mmedian, all products
Analyst overrides4.2%of automatic decisions

Reasons for declineLast 90 days

Debt-to-income above limit34%

Scorecard below cutoff28%

Incomplete documents17%

Credit bureau history14%

Other7%

By product

ProductApprovedDecisionOverrides

Personal loan64%2h 50m3.1%

Vehicle loan58%5h 10m6.4%

Microcredit71%12m1.8%

Paying on time, by score band and month of approvalPersonal loan · all channels

JanFebMarAprMayJunBand A720+98%98%97%98%99%98%Band B660–71995%94%95%93%94%95%Band C600–65988%87%86%79%85%87%Band D540–59984%83%82%81%82%84%

LowerHigher

Worth a lookBand C approved in April: 79% on time, the lowest of the half.

Late-payment rate · 12 months10.7% now

Share of the loan book with any payment late, month by month.

How loans move between late groupsLast month

Current → 1–30 days2.1%

1–30 → 31–60 days18%

31–60 → 61–90 days34%

61–90 → 90+ days46%

Each month's loans · late at month 6By month of approval

3.2%Jan3.5%Feb3.4%Mar4.9%Apr3.6%May3.3%Jun

Where the book is concentratedBy product

Personal loans48%

Vehicle loans31%

Microcredit21%

Provisions$1.32B · 7.5% of the book

Interest and fees$1.84Blast 90 days
Cost of risk2.1%of the average book
Disbursed$4.6Blast 90 days
Collected$4.9Blast 90 days

Disbursements against collectionsDisbursedCollected

JanFebMarAprMayJun

Yield by productAnnual

ProductYieldRiskNet

Personal loan31.2%2.4%28.8%

Vehicle loan22.8%1.9%20.9%

Microcredit44.1%4.6%39.5%

Payments expectedNext 4 weeks · $1.21B

Week 1Week 2Week 3Week 4
Dashboards for each team

Commercial, risk and finance each filter by product, channel, team and date.

Product: allChannel: WhatsAppTeam: creditLast 90 days
Exports for your reports and your board

Take any view into your board pack or regulatory report.

CSVExcel
The same data, by API

Your own tools read what the dashboards show.

GET /analytics/funnel ?product=personal-loan &from=2026-01-01 { "started": 10000, "complete": 4300 }

How it works

  1. Back to the start
backoffice.yourbrand.com/analytics/events
Step 1 of 5Every process produces dataApplications, decisions, payments and collections are recorded as they happen.

AI in this tool

AI · 01

Patterns pointed out. AI highlights what deserves attention, such as a step where many good applicants give up, a rule that declines customers who would have paid, or a group of loans starting to slip.

AI · 02

Better rules, suggested. Those findings become suggested changes in the decision engine or collections, ready for your team to review and approve.

AI · 03

Questions in plain words. Through MCP, your AI assistant can ask the analytics directly, for example "What was our late-payment rate by product this month?", within your team's permissions.

Use it with Cowally, or on its own.

API MCP

Questions about analytics

Everything your onboarding, decision engine, loan book, payments, collections and accounting record.

Yes. Loan book health and financial health are built for finance and risk, alongside the commercial views.

No. The dashboards are ready to use; your data team can go further through exports and the API.

Yes, through exports and the API.

See what your lending is telling you

In one session we'll show the funnel, the decisions, the loan book and the financial views with data like yours.

Which describes you?

We reply within one business day.